Anti-Fragile take
Churn signals mirror buying signals but for retention: support ticket spikes, executive departures, competitor mentions in Gong calls, usage drops. Most CS teams discover churn in the renewal call, not from a monitor.
We build churn monitors from the patterns that preceded past churns, routed to CSMs with evidence.
Why it matters
Acquiring a customer costs 5-7x retaining one. Early churn signals buy time to intervene.
How we build it
Usage data joins, support sentiment monitors, and executive-change alerts routed to account owners.