Anti-Fragile GTM

Glossary

Signal Engine

An automated system that monitors, scores, and routes buying signals to reps.

Signal Engine · defined

Anti-Fragile take

A signal engine is not a Slack channel where someone posts interesting links. It is scheduled monitors, scoring logic, territory routing, and CRM write-back running without human curation.

The engine improves with every deal: signals that preceded wins get weighted up, signals that correlated with losses get weighted down.

Why it matters

Signals without routing are trivia. Routing without signals is spam. The engine connects evidence to action.

How we build it

Scraper fleet, scoring layer, territory resolver, and dual delivery (Slack alert + CRM task) with adoption tracking.