POV
How we think about GTM engineering.
Essays, video, and voice — opinionated takes on systems that compound, not crumble.
Latest essay1 min read
Why glue tools fail at scale
The structural limits of no-code automation for GTM data pipelines.
essay1 min read
AI-native GTM without vendor lock-in
How to use AI in your GTM stack without betting the company on one provider.
March 2026essay1 min read
Signal engineering beats spray-and-pray outbound
Why evidence-based outreach outperforms volume at every stage.
March 2026essay1 min read
Your CRM is infrastructure, not a database
Why treating your CRM as a system of record is the root cause of GTM data failure.
March 2026essay1 min read
Why GTM systems should get stronger under stress
The case for anti-fragile design in go-to-market infrastructure.
March 2026