Anti-Fragile take
Buying signals are not intent scores from a vendor dashboard. They are specific, verifiable events tied to your ICP: a new RevOps hire, a privacy-policy rewrite, a funding round, a competitor displacement post. Generic "surge in research activity" is noise dressed as signal.
The best signals are niche, fresh, and evidence-backed. A rep should be able to click through to the source and write a first line from it.
Why it matters
Timing is half of outbound. Signals tell you when to reach out and what to say. Without them, you are guessing at readiness.
How we build it
Custom monitors on careers pages, regulatory filings, tech-stack changes, and niche web sources, scored and routed same-day to account owners.