Anti-Fragile take
Win/loss analysis is not a quarterly slide deck. It is a data pipeline: extract attributes from won and lost deals, find differential patterns, and feed them back into ICP, scoring, and signal models.
We automate win/loss as a retraining loop, not a workshop.
Why it matters
Every closed deal is training data. Teams that ignore win/loss repeat the same targeting mistakes.
How we build it
Automated attribute extraction from closed opportunities, differential analysis, and quarterly model retrain inputs.