Anti-Fragile take
CRM native routing fires immediately on form submit. Webhook routing intercepts the event, runs identity resolution and scoring, then writes the record with the correct owner already assigned.
This is how you fix routing without fighting your CRM's workflow builder.
Why it matters
Native routing cannot resolve freemail, match subsidiaries, or apply multi-factor territory rules. Webhooks can.
How we build it
Cloudflare Worker or n8n webhook receiver, identity resolution pipeline, territory match, and CRM write with full context.