Anti-Fragile take
Your ICP is not what your CEO thinks you sell to. It is what your closed-won data says you actually sell to. Most ICPs are aspirational slide decks, not operational filters.
We reverse-engineer ICP from deals: firmographics, technographics, signal patterns, and sales cycle length. Then we score the entire market against it and retrain quarterly.
Why it matters
Without a data-backed ICP, every list is a guess. TAM sourcing, scoring, and signal filtering all depend on a sharp ICP definition.
How we build it
Closed-won attribute extraction, lookalike modeling, and a scored account universe refreshed from warehouse pipelines.