Anti-Fragile take
Territory assignment determines who owns every account in your universe. Bad territories create collisions (two reps, one account) and orphans (no rep, good account).
We build territory maps as data: rules in the warehouse, applied at routing time, with conflict detection and override workflows.
Why it matters
Every routing decision, signal alert, and inbound handoff depends on correct territory assignment.
How we build it
Territory rule tables, automated assignment on account creation, collision detection, and quarterly rebalance audits.