Anti-Fragile take
Trigger events are the "when" in your automation. A new signal, a form fill, a score threshold crossed, a bounce detected: each can trigger a workflow.
We define triggers as typed events in the warehouse, consumed by orchestration workflows with idempotency and retry logic.
Why it matters
Automation without clear triggers is either too aggressive (spam) or too passive (missed timing).
How we build it
Event bus in warehouse, typed trigger definitions, orchestration consumers, and idempotent workflow execution.