Anti-Fragile take
Vendor lock-in is the silent tax on GTM teams. When your enrichment logic lives inside one tool's UI, switching providers means rebuilding everything.
We build on warehouses and workers: tools are interchangeable adapters. Change your email provider, swap an enrichment API, migrate CRMs, and the logic layer stays intact.
Why it matters
The average GTM stack changes tools every 18 months. Systems locked to one vendor become migration projects.
How we build it
Warehouse-centric architecture with thin tool adapters, documented data contracts, and logic that lives in code, not config screens.