Anti-Fragile take
Inbound routing by email domain is a trap. Gmail signups, agency emails, and subsidiary domains break it constantly. The fix is not more routing rules; it is resolving identity before routing fires.
We intercept the webhook, resolve company and person, match against the account universe, and route with full context attached.
Why it matters
Mis-routed inbound leads are the most expensive leads you generate. Speed-to-lead dies when the rep who gets the alert is not the account owner.
How we build it
Pre-routing webhook worker, identity resolution, territory match, and CRM write with owner + score + evidence.