Anti-Fragile take
Your account universe is the ground truth every other system references. If it is incomplete, signals miss accounts. If it is duplicated, reps collide. If it is stale, scoring lies.
We build universes from closed-won lookalikes plus TAM sourcing, resolved and deduped in the warehouse before any CRM sync.
Why it matters
Routing, scoring, signal monitoring, and territory assignment all key off the universe. A bad universe poisons everything downstream.
How we build it
Warehouse canonical company table with domain maps, subsidiary links, ICP scores, and territory owners synced to CRM.