Anti-Fragile take
Speed-to-lead is a routing and trust problem. Leads sit in queues because routing is broken, reps do not trust assignments, or alerts are buried in shared channels.
We measure speed-to-lead from form submit to first rep action, and fix the system bottlenecks: routing latency, alert delivery, and assignment accuracy.
Why it matters
Response time drops conversion. Every minute of delay after inbound interest costs pipeline.
How we build it
Webhook routing with instant assignment, Slack DM to owner, CRM task creation, and speed-to-lead dashboards.