Anti-Fragile take
Personalization is not {{first_name}} and {{company}}. It is referencing the specific signal, job posting, or event that makes this outreach relevant right now.
We generate personalization from signal evidence: the scraper found it, the scorer weighted it, the copy references it with a link.
Why it matters
Generic sequences get generic results. Evidence-based personalization is the difference between reply and delete.
How we build it
Signal-to-copy pipeline: evidence extraction, first-line generation, human QA sampling, and A/B testing on reply rates.