Anti-Fragile GTM

Glossary

Scoring Decay

Reducing account or lead scores over time as signals and engagement go stale.

Scoring Decay · defined

Anti-Fragile take

A score from a job posting six months ago should not still rank the account at the top. Scores without decay create false urgency and erode rep trust.

We apply time-based decay functions to every signal-weighted score, with half-lives calibrated per signal type.

Why it matters

Stale scores are worse than no scores because they create false confidence. Decay keeps rankings honest.

How we build it

Exponential decay functions per signal type, scheduled recalculation, and CRM score refresh on every run.