Anti-Fragile take
Pipeline attribution maps touchpoints to revenue. It only works when activity data is clean, deduped, and linked to canonical opportunities.
We build attribution in the warehouse from merged timelines, not from CRM campaign fields.
Why it matters
Without attribution, you fund channels based on gut feel. With it, you fund what actually produces revenue.
How we build it
Merged activity-opportunity timelines, multi-touch models, and quarterly channel ROI analysis.