Anti-Fragile take
RevOps is the connective tissue between GTM teams and their tools. When it works, it is invisible infrastructure. When it fails, every team blames every other team.
We treat RevOps as engineering: data contracts, pipeline definitions, routing logic, and reporting that reps actually trust.
Why it matters
RevOps is where GTM strategy meets operational reality. Bad RevOps means good strategy dies in execution.
How we build it
Dependency-ordered stack audits, data contracts between marketing and sales, and warehouse-backed reporting.