Anti-Fragile take
Persona mapping connects your product's buyers to findable titles. "Economic buyer" is not a LinkedIn title; VP Finance is.
We map personas from closed-won contact data: which titles appear in winning deals, at what seniority, and in what sequence.
Why it matters
Outbound to the wrong title wastes sequences. Persona mapping focuses contact discovery on roles that actually buy.
How we build it
Title pattern extraction from won deals, persona-to-title lookup tables, and contact discovery filtered by persona.