Anti-Fragile take
Firmographics are the baseline layer of account scoring, not the whole model. Industry and headcount tell you who might buy; they do not tell you who is buying now.
We use firmographics as ICP filters, then layer signals and engagement on top for timing.
Why it matters
Firmographics without signals produce static lists. With signals, they become the foundation of dynamic scoring.
How we build it
Multi-provider firmographic enrichment, ICP filter rules, and firmographic features in warehouse scoring models.