Anti-Fragile take
Roughly 30% of B2B inbound forms use Gmail, Outlook, or Yahoo. Domain-based routing fails on all of them. Freemail resolution uses name + enrichment to match the person to their employer and your account universe.
Without it, your best inbound leads hit round-robin and land with a rep who has no context.
Why it matters
Freemail leads are often senior buyers who do not use their work email on forms. Losing them to bad routing is expensive.
How we build it
Name + enrichment lookup, employer resolution, account universe match, and routed assignment with evidence.