Anti-Fragile take
Enrichment is not a one-time CSV upload. It is a continuous process with accuracy floors, cost controls, and fallback chains. Buying a single provider and hoping for 80% coverage is how teams end up with confident wrong data.
We enrich in layers: validate what you have, fill gaps through waterfalls, and flag records that fail every provider so they never enter outbound.
Why it matters
Every downstream system (scoring, routing, sequences, dialers) inherits enrichment quality. Garbage in is not just garbage out; it is expensive garbage out.
How we build it
Waterfall chains across multiple providers, validated in warehouse before CRM write-back, with per-field coverage dashboards.