Anti-Fragile GTM

Glossary

Validation Waterfall

Chaining email and phone validators until a contact reaches verified status.

Validation Waterfall · defined

Anti-Fragile take

Validation is the step most teams skip and most regret. Enrichment gives you an email; validation tells you it will not bounce. We waterfall validators cheapest-first, escalating to premium verification only when needed.

Every contact entering outbound must pass validation or be flagged for manual review.

Why it matters

One bad send to a spam trap can burn a domain. Validation is insurance on your entire outbound infrastructure.

How we build it

Ordered validator chain, per-contact validation status, auto-exclusion from sequences on fail, and validation coverage dashboards.