Anti-Fragile take
PQLs are the highest-intent leads in PLG motions: they used the product in a way that correlates with conversion. But product usage without account context is anonymous traffic.
We resolve PQLs to canonical companies, score account fit, and route to the owning rep with usage evidence.
Why it matters
PQLs convert at higher rates than MQLs when routed correctly. Misrouted PQLs are warm leads going cold.
How we build it
Product event stream → identity resolution → account match → scored routing with usage summary attached.