Anti-Fragile take
Lookalike modeling starts from closed-won attributes and searches the market for companies that match. It is how you expand TAM beyond accounts you already know.
We build lookalikes in the warehouse from firmographic, technographic, and signal features, not from a button in an ads platform.
Why it matters
Organic inbound and outbound only reach accounts already in your CRM. Lookalikes find the rest of your market.
How we build it
Closed-won feature extraction, similarity scoring across sourced TAM, and ranked expansion lists for reps.