Anti-Fragile GTM

revops consultancy

RevOps consulting that starts where your problems actually live: the data.

Lead routing, lifecycle stages, attribution, forecasting: all of it sits on top of your CRM data. If that layer is rotten, every project above it fails. So we start there, every time.

The RevOps stack, in dependency order

Most RevOps consultancies start where the org chart points them. We work the dependency chain instead:

  1. Systems of record. CRM, MAP, billing. Deduplicated, identity-resolved, governed.
  2. Integrations. How data moves. Point-to-point chaos replaced with maintained, documented flows.
  3. Engagement tools. SEPs, dialers, conversation intelligence, fed by clean data instead of polluting it further.
  4. Intelligence. Forecasting, funnel analytics, and scoring that leadership can actually trust.
  5. AI orchestration. Agents that research accounts, update records, and route signals, which only work when layers 1-4 hold.

Typical projects

  • CRM data cleanup with persistent identity resolution (our specialty)
  • Lead-to-opportunity redesign: routing, handoffs, SLAs
  • Lifecycle and funnel-stage definitions that survive contact with reality
  • Territory design backed by resolved, scored account universes
  • AI-readiness: getting your stack to the point where agents are safe to deploy

Why startups pick us over a big RevOps shop

We are engineers who ship systems, not analysts who ship decks. Fixed scopes, production deliverables, and every system documented and owned by you. Seed to Series D is our range: big enough to have real revenue motion, small enough to move fast.