Anti-Fragile GTM

FAQ · Concepts

What is a signal engine?

Short answer

An automated system that monitors, scores, and routes buying signals.

A signal engine watches your market for events that predict deals: job postings, regulatory changes, tech-stack shifts, niche web data. Signals are scored, matched to accounts, and routed to the owning rep in Slack and CRM.

It is not a Slack channel with interesting links. It runs on a schedule without human curation.