Anti-Fragile GTM

FAQ · Concepts

What are niche signals?

Short answer

Buying indicators specific to your market that no vendor sells.

Generic intent data tells you something is happening. Niche signals tell you what and when: a privacy-policy rewrite, a specific job title, a regulatory filing. We build custom monitors for the patterns in your win/loss data.

Niche signals are the outbound edge your competitors cannot buy.