Industry benchmarks say leads contacted within 5 minutes convert 9x more than those contacted after an hour. Most B2B teams take 4-24 hours. The gap is not rep laziness. It is routing latency, missing context, and alerts buried in shared channels.
Fix routing (identity resolution, territory assignment, webhook interceptors) and speed-to-lead compresses automatically. Fix alert delivery (DM to owner, not channel post) and reps act faster because they trust the assignment.
Speed-to-lead is a systems metric. Measure it. Fix the system.