RevOps configures tools, defines pipeline stages, and builds reports. GTM engineering builds the data pipelines, scoring models, signal engines, and routing logic that those tools depend on.
The difference is code. RevOps lives in admin panels. GTM engineering lives in warehouses, workers, and version-controlled SQL.
Most teams need both. But if your RevOps team is spending 80% of their time on data cleanup, you do not have a RevOps problem. You have a GTM engineering gap.