Anti-Fragile GTM

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Freemail inbound is not an edge case

Why 30% of your best inbound leads are being mis-routed.

If your routing keys off email domain, you are failing on roughly 30% of inbound leads. VPs and founders sign up with Gmail. Agencies register on behalf of clients. Consultants use personal email.

These are often your highest-value inbound leads, and they are hitting round-robin because your routing logic cannot resolve them.

Freemail resolution is not hard: name + enrichment → employer → account match → route to owner. It is just not something CRM native routing supports. You need a webhook interceptor.