The problem
Your reps work the accounts they already know. Meanwhile, thousands of ICP-fit companies in your market have never been sourced, enriched, or scored. You are leaving pipeline on the table.
The system
- Multi-provider discovery. Source companies from multiple data providers with overlapping coverage.
- Dedupe and resolve. Warehouse identity resolution eliminates cross-provider duplicates.
- ICP score. Rank the full TAM against your scoring model.
- Sync and assign. Scored accounts land in CRM with territory owners.
Field notes
TAM sourcing is a one-time build that pays dividends forever. Signal monitors, outbound, and scoring all improve when the universe is complete.