The problem
Generic intent data tells you a company is "researching" your category. It does not tell you they just posted a VP RevOps role, rewrote their privacy policy, or migrated off a competitor. These niche signals are too specific for horizontal vendors but razor-sharp for your ICP.
The system
- Mine closed-won patterns. Extract the non-obvious signals that preceded your last 30 deals.
- Build monitors. Scheduled scrapers on careers pages, regulatory filings, policy pages, and niche sources.
- Score and route. Each hit is scored (relevance × account fit × recency) and delivered to the account owner with evidence.
Field notes
Niche signals only work when filtered to your resolved account universe. Monitoring the whole internet produces noise. Monitoring your TAM produces pipeline.