Route freemail inbound leads to the right rep

The problem

30% of your inbound forms use personal email. Domain-based routing sends them to round-robin. Senior buyers land with SDRs who have no context. Three orphaned CRM records get created.

The system

1. Intercept webhook. Form submit hits a worker, not the CRM routing engine.
2. Resolve identity. Name + enrichment → employer → canonical company.
3. Match universe. Check against account list for existing ownership and score.
4. Route with context. Lead assigned to account owner with enrichment data attached.

Field notes

Freemail resolution is the highest-ROI routing fix for most B2B teams. The leads are often your best buyers.