The problem
Your enrichment bill doubled last quarter. Coverage is still at 60%. Nobody knows which provider is delivering value and which is burning credits on bad data.
The system
- Measure per-provider. Coverage, accuracy, and cost per field per provider.
- Optimize waterfall order. Cheapest provider that meets the accuracy floor goes first.
- Pilot new providers. Test on 50 rows before committing budget.
- Set coverage floors. Records below minimum coverage do not enter outbound.
Field notes
Most teams overspend on enrichment because they never measured per-provider ROI. The fix is measurement, not a cheaper provider.