The problem
Your best opportunities are companies already using a competitor and showing signs of dissatisfaction. But you only find out when a rep happens to notice a negative G2 review or a "migration" job posting.
The system
- Define displacement patterns. Negative reviews, competitor job departures, tech-stack removals, and migration-related postings.
- Monitor at scale. Scrapers on review sites, careers pages, and tech-stack trackers for your TAM.
- Score and route. Displacement signals scored by urgency and account fit, routed to the AE.
Field notes
Displacement signals have the highest conversion rates in outbound because the prospect already has budget and understands the category.