Micro tool
CRM Decay Calculator
People change jobs, companies rebrand, domains die. B2B data decays roughly 2.5% a month, compounding. See what your CRM's staleness costs you.
Model: 2.5% monthly compounding decay (industry consensus range is 2-3%). Lost leads = stale records × your lead yield. Conservative: ignores wasted rep time and deliverability damage.
26.2%
of your CRM is likely stale
13,100
records gone bad
39
leads lost per quarter
$9,82,500
pipeline at risk per quarter
A one-time cleanup starts decaying the day it finishes.
We build persistent cleanup: identity resolution and scoring wired into the CRM so the accuracy floor holds as new data flows in.
Fix it permanently