Segment captures product and marketing events. We route Segment data to the warehouse for PQL scoring, attribution modeling, and behavioral signal detection.
Product usage is a buying signal when resolved to canonical accounts.
Common workflows
- Product event ingestion for PQL scoring
- Marketing touchpoint capture for attribution
- Behavioral signal detection
- Identity resolution on anonymous events
What we build on it
PQL scoring, attribution pipelines, and behavioral signal models from Segment data.