Anti-Fragile GTM

Stack

Works with Salesforce

Enterprise GTM engineering on Salesforce with warehouse-first architecture.

Salesforce powers enterprise GTM, but its data model complexity makes CRM-native dedupe and enrichment painful. We build warehouse-first pipelines that sync clean, scored data to Salesforce via API.

Our approach respects Salesforce's role as the operational system while moving data logic to where it belongs: the warehouse.

Common workflows

  • Bulk API enrichment sync with field-level lineage
  • Custom object scoring models
  • Apex-free routing via webhook middleware
  • Territory assignment automation

What we build on it

Enterprise dedupe at scale, multi-object identity resolution, and signal engines with Salesforce delivery.