Anti-Fragile GTM

Stack

Works with PostgreSQL

Operational GTM data store on Postgres for smaller-scale pipelines.

For teams not yet on BigQuery or Snowflake, Postgres serves as the warehouse. Same architecture: dedupe, enrich, score in SQL, sync to CRM. Postgres handles millions of records fine for seed to Series B teams.

Common workflows

  • Identity resolution tables
  • Scoring and enrichment staging
  • Webhook event storage
  • CRM sync source tables

What we build on it

Warehouse-first GTM pipelines on Postgres for scaling startups.