Anti-Fragile GTM

Stack

Works with HubSpot

GTM engineering on HubSpot: enrichment, scoring, routing, and signal delivery without lock-in.

HubSpot is the operational CRM for thousands of B2B teams. We build the warehouse layer that makes HubSpot data trustworthy: dedupe before sync, enrich on schedule, score in BigQuery, and route via webhook interceptors.

Our HubSpot integrations are API-based and documented. You own the code. Switching enrichment providers or adding signal sources does not require rebuilding your HubSpot setup.

Common workflows

  • Inbound webhook intercept for identity-resolved routing
  • Scheduled enrichment sync with dedupe guardrails
  • Account scoring written to custom properties
  • Signal alerts as CRM tasks and Slack notifications

What we build on it

Full data-layer rebuilds, signal engines, and scoring models with HubSpot as the rep-facing interface.