dbt brings software engineering practices to warehouse SQL: version control, testing, documentation, and dependency management. All our GTM transformations (dedupe, scoring, enrichment staging) run as dbt models.
Logic in dbt survives tool changes. Logic in CRM config does not.
Common workflows
- Dedupe and identity resolution models
- Scoring model transformations
- Enrichment staging and validation
- Data quality tests and documentation
What we build on it
Version-controlled GTM data pipelines with dbt tests and documentation.