Anti-Fragile GTM

Stack

Works with Cloudflare Workers

Edge computing for webhook routing, identity resolution, and GTM automation.

Cloudflare Workers run our webhook interceptors, routing logic, and lightweight enrichment at the edge. Sub-millisecond cold starts, global distribution, and no server management.

Workers are the runtime for GTM engineering logic that needs to be fast and always-on.

Common workflows

  • Inbound webhook intercept and routing
  • Identity resolution API
  • CRM write-back with retry logic
  • Scheduled enrichment triggers

What we build on it

Webhook routing, edge automation, and serverless GTM logic on Cloudflare Workers.