Anti-Fragile GTM

Stack

Works with Clay

Clay enrichment workflows engineered for production, not just prototypes.

Clay is the best enrichment sandbox in GTM. We build waterfall tables, AI research columns, and CRM sync workflows in Clay, then promote proven logic to warehouse pipelines.

We also fix the duplicate problem Clay creates when sync lacks identity resolution guardrails.

Common workflows

  • Waterfall enrichment tables with QA columns
  • Claygent research with tight prompts and validation
  • CRM sync with dedupe checks
  • Credit-budget pilot-then-scale workflows

What we build on it

Production-grade Clay tables, enrichment workflow design, and CRM sync architecture.