BigQuery is our primary warehouse for GTM data engineering. Dedupe, enrichment, scoring, identity resolution, and attribution all happen in SQL before syncing to operational tools.
Warehouse-first means BigQuery is the source of truth, not your CRM.
Common workflows
- Identity resolution and dedupe tables
- Scoring model training and inference
- Enrichment staging and validation
- Attribution and reporting queries
What we build on it
Full warehouse-first GTM architecture with BigQuery as the central data store.