Anti-Fragile GTM

Stack

Works with Apollo

Apollo as an enrichment provider in waterfall chains, not a CRM replacement.

Apollo is a contact data provider we use in waterfall enrichment chains. It is not a CRM, not a sequencer, and not a strategy. We extract contacts, validate emails, and feed them through scoring before any outbound.

Common workflows

  • Contact discovery in waterfall chains
  • Email validation after Apollo enrichment
  • Account data for firmographic scoring
  • CRM sync with dedupe guardrails

What we build on it

Contact sourcing and enrichment workflows using Apollo as one provider layer.