Steps
- Define field requirements. Which fields, minimum coverage, accuracy floor.
- Build waterfall in warehouse. Provider chain per field with cost tracking.
- Validate on ingest. Email and phone validation before staging.
- Sync to CRM. Only validated, complete records write back.
- Coverage dashboard. Per-field, per-provider coverage reports.
Success criteria
Enrichment coverage above 80% on priority fields. Zero unvalidated emails in outbound.
