Steps
- Extract won-deal profile. Firmographic and technographic features from closed-won.
- Source market. Multi-provider company discovery for ICP-matching firms.
- Dedupe in warehouse. Identity resolution across providers.
- Score and rank. ICP similarity score for every company.
- Sync to CRM. Scored accounts with territory assignment.
Success criteria
TAM coverage above 90% of addressable market. Every account scored and assigned.
