Anti-Fragile GTM

Playbooks

Build your TAM list from closed-won lookalikes

Source, dedupe, score, and sync your total addressable market.

Steps

  1. Extract won-deal profile. Firmographic and technographic features from closed-won.
  2. Source market. Multi-provider company discovery for ICP-matching firms.
  3. Dedupe in warehouse. Identity resolution across providers.
  4. Score and rank. ICP similarity score for every company.
  5. Sync to CRM. Scored accounts with territory assignment.

Success criteria

TAM coverage above 90% of addressable market. Every account scored and assigned.