Anti-Fragile GTM

Playbooks

Route Slack signal alerts to CRM tasks automatically

Dual delivery: Slack DM for immediacy, CRM task for tracking.

Steps

  1. Signal fires. Scraper or monitor detects a hit.
  2. Slack DM. Territory owner gets alert with evidence.
  3. CRM task. Parallel task created with signal details and due date.
  4. Track completion. Task completion rate measures adoption.
  5. Close loop. Completed tasks feed back to signal scoring.

Success criteria

Every signal has both Slack and CRM presence. Task completion above 40%.