Route signal alerts for rep adoption

Steps

1. Map signal to owner. Territory lookup for every signal hit.
2. Package evidence. Signal type, source URL, account score, suggested copy.
3. Deliver as DM. Slack DM to owner, not channel post.
4. Create CRM task. Parallel task in CRM for action tracking.
5. Track adoption. Weekly alert-to-action rate per rep.

Success criteria

Adoption above 50% within 30 days. Reps cite signals in outbound copy.