Anti-Fragile GTM

Playbooks

Build a nightly dialer queue reps trust

Validated, scored, enriched call lists delivered fresh every morning.

Steps

  1. Define queue criteria. Score threshold, validation status, territory filter.
  2. Build warehouse query. Top N accounts with validated direct dials and signal context.
  3. Schedule nightly. Cron job runs at 6am, queue ready by 9am.
  4. Deliver to CRM/dialer. Custom view or list with account context attached.
  5. Track connect rates. Weekly connect rate by queue validates data quality.

Success criteria

Reps stop building lists manually. Connect rate above 15%.